Updated: Feb 14
It is without doubt that we should be thinking mobile first.
According to Statistica, an online portal which gains insights and facts across 600 industries and 50+ countries suggests that some 4.78 billion people worldwide will be connected to mobile phones as of 2020.
It makes sense, just take a second to think just how many people have access to a smart phone. And with each monthly contract ending has become an important time for the consumer because it is the time when the necessity to upgrade to a newer, better, faster phone is seen as an absolute no brainer.
And daily life is becoming more attached to your phone.
Independent Apps such as Facebook, Instagram and Snapchat are finding new ways to keep your on their platforms for longer simply because advertisers will want to spend more money with them.
Convince & Convert claims that 40% of shoppers consult at least one social or search channel as they shop and that 4 out of 5 shoppers use their smartphones as part of their regular consuming habits.
Here is a question for you: How many people do you know who have the amazon app linked on their phone?
It's a simple solution. Purchasing whatever they need without thinking about it.
This is the future. Therefore think Mobile first.
So what does this new way of thinking mean for businesses? As much attention should be shown towards mobiles as computers. Yet more than that, your mobile site has received stand alone attention to make sure that it is compatible with both android and IOS.
It is also important to note that as a business you are now selling to the world. Lots of marketing agencies are telling you they know the answer to a secret formula online but fact is we are all learning together. There are definitive changes and additions that can be made to enhance your business and advertising strategy online and these are taken from real time data and insights.
Our customers, like any other customers, want to know about costs. Money makes the world go around after all but our answer always remains with 'how long is a piece of string?'
Firstly answer these simple questions:
What do you want to achieve?
Who are your target audience?
How are you going to make the sales?
What is your maximum budget?
Now you have the basics to creating your online marketing strategy. Put these answers up on your wall, next to your desk, and keep them in mind when making any decisions online. Obviously these answers are tangible and can change as you see fit. But goals are more easily achieved and when you make little steps with them every day.
So here are some of our favourite basic but free top tips to keep in mind:
Optimise the website for both phone and laptop
Use clickable Call To Actions (phone numbers, website links, email address)
Enable your location on a map app e.g. Google
Always watch the speed of your website. If it is too slow your customer will get bored and go elsewhere.
So in answer to this blog post we are currently at a point in time where both computer and phone accessibility for your customer are important. it is important to keep up with online trends and closely watch the likes of online giants such as Google and Facebook but ultimately when it comes to digital marketing let’s watch the future unfold together! Exciting times.
If you want any marketing questions answered simply slide in to our dm's!
Until next time...